About us

Two Little Magpies is a small business located in South Leicestershire. The company started with playful and creative doodling with the mini magpies at playtime and grew into a small clothing range which is now going from strength to strength.

We fully support local business and ethical trade. All of our designs are created and printed in the UK and our manufacturers all conform to ethical trade standards.

Why Monochrome?

…here’s the science bit!

Our choice to use a monochromatic colour scheme is not just for the convenience of having a light and a dark wash!! There is also a lot of scientific evidence that the stark contrast between black and white helps with the retinal development in babies.
At birth, a baby’s retina (the part of the eye that detects light) is not fully developed so can only detect large contrasts between light and dark. The beautiful pastel shades in the nursery may actually be just a blurred shade to a baby, whilst black and white provide a stark enough contrast for their eyes to see.

Black and White stripes may not be the natural choice for a nursery, but studies show that the contrasting colours are ideal for stimulating visual development in infant brains!

This is why Two Little Magpies use a monochrome colour scheme and simple line drawings.

It is not just their retinal development that is important. Babies are not born with “organised” brains (we don’t need to tell any parent this!!). Part of the growing process involves brain development and visual stimulation is essential for developing this important part of the brain.
Providing continuous visual input to you baby’s eyes means that the retina thrives, the optic nerve grows, and the visual part of brain develops as it should.

Don’t take our word for it… scientific studies support this finding.

Dr Fantz, a developmental psychologist, believed that babies could see well. He designed an experiment which showed that, when given a choice of two patterned objects, babies would always choose the checkerboard pattern. (Fantz, R Maturation of Pattern Vision in Young Infants, Journal of Comparative and Physiological Psychology, Vol. 55 (1962)

Practical Advice!

Let’s face it, the “science bit” isn’t what you care about. You want to know what you can do to help your child grow healthy and happy!
The best way you as a parent can stimulate baby’s vision is using black and white stripes or light and dark contrasting colours as these send the strongest visual signals to the baby’s brain.

Place a black and white striped book, picture, or toy about 8 to 12 inches from baby’s face. Watch your baby fix on this and stare almost glued to it. The distance is important as a newborn’s field of vision extends to only 12 inches.

With Two Little Magpies, our clothes provide an immediate and convenient way for you to stimulate your baby’s visual cortex and help their brain develop in a healthy way.

The monochrome colour scheme continues throughout the range to encourage sibling interaction. Babies are able to focus on the contrasting colours, so will direct their gaze at their older brother or sister, thus helping to create and develop the special bond between siblings at an early age.


Who are the Magpies?


The Chief Magpie – Hannah is responsible for turning these doodles into a clothing range. After leaving a successful sales career with L’Oreal to raise her own little magpies, Hannah decided that she wanted to have a project of her own. Hannah saw the potential in her sister’s animal doodles and decided to create a range of clothes using the characters. From her kitchen table, Hannah sourced the materials, printers and designed the beautiful tags and gift boxes whilst running around after two demanding (but very cute) little boys.


The Creative Magpie – as a reception and early years’ teacher, Becky knows how children learn, create and play. Becky’s beautiful and unique line drawings are designed based on this expertise and will help to stimulate and develop little one’s minds and imaginations. Becky also has a new magpie on board, so will be receiving her own layette set in March.


The Advice Magpie – Annie has recently left a career in teaching. After ten years of marking essays, it is only natural for her to being writing her own work instead. Annie ensures that you have top quality information available about our products and the educational theories behind the designs. Keep an eye on the website for regular updates and ideas about development and creative play as well as broader health and wellbeing issues such as nutrition and fitness.